SEO & AI Visibility
Making websites visible in search and AI
I work with SEO and AI visibility, focusing on how people actually search and how systems like Google and AI models understand content. My work is practical, based on real projects, audits, and experiments, not theory.
Based in Brazil
Working globally
10+
Years in SEO
100+
Sites analyzed
Global clients
Technical & Content Strategy
Areas of focus
What I focus on
I help sites improve visibility in search engines and AI driven systems by fixing structure, content, and signals that actually matter.
01
SEO and marketing in the LLM era
Adapting content and positioning for AI driven answers, summaries, and recommendations, beyond classic blue links.
02
Content and competitor research
Understanding what exists, what is missing, and how topics are framed across a competitive landscape, not just keywords, but intent, depth, and coverage.
03
Content Structure & Topical Authority
How content should be organized so both search engines and AI systems can understand context, relationships, and relevance over time.
04
Technical SEO foundations
Crawling, indexing, internal structure, performance, and the technical constraints that shape visibility, especially on large or aging sites.
The SEO game has changed. Optimizing content on the site is no longer enough. Visibility now depends on brand governance, consistency across platforms, and signals like mentions, references, links, and how a brand is described outside its own pages
Shlomi Asaf
About
About me
I am Shlomi Asaf. I have worked with SEO for many years, across different markets, sites, and stages of growth. I focus on clarity, structure, and understanding how search engines and AI systems actually work in practice.
I write to clarify complex topics, challenge weak assumptions, and document what holds up over time. This site is a place to think out loud, test ideas, and share what I learn. My background combines technical SEO, content strategy, and hands on problem solving.
Based in
Brazil
Education
SEO, AI visibility, content strategy
Work style
Practical, analytical, long term