Hi, I’m Shlomi. I work with SEO, performance, and the new world of AI driven search. I write here to share what I learn while testing tools, breaking things, fixing them, and trying to understand where search is going.

I’m not here to promise hacks or shortcuts. My focus is on clear thinking, real experiments, and practical insights that help people make better decisions.

I’ve been working with the internet for many years, and before that I spent a long time in the kitchen. Cooking taught me patience, structure, and the importance of doing one thing right before moving to the next. Today I bring the same mindset to my work with search.

This space is where I collect my notes, ideas, and tests. If you are interested in SEO, AI, or how people find information online, I think you will feel at home here.

If you want to talk, ask something, or just say hi, you can always reach me.